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Douwe Egberts
Café Switch the new coffee drink from Douwe Egberts was showcased in this interactive application.
The advert included 1/4 screen video with 'The Office' style movies featuring Café Switch's funny moments.
There was the option to order one of 20,000 free samples (these ran out in less than a week) and to play a 'pumping' game.
Also included was a competition for a year's supply of Café Switch and detailed recipes.
www.douwe-egberts.com
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